This is part of a series of posts called Recap. In it I will share my notes on the content I consumed followed by my response. The content could vary from a podcast, to an article, to a Youtube video, to a book I read. When applicable, I will link to the content.
Yesterday I shared my notes on Episode 36.
You have a brand whether you want to or not. Your personal brand is the same as reputation. It’s what others believe and feel about you.
Building your personal brand is not about putting up some image or making yourself look cool. The first thing is to understand you have a brand, then to take control of it.
Be sure what others perceive about you is accurate. Lots of people are bad at this. In Praxis, they’ve done a personal brand workshop. Think about yourself, write few sentences about how you want to be perceived. What do you want people to think? Find someone else that doesn’t know you well or at all, have them Google you for 20 minutes and see what they can find. Write down what you associate with them and see what they associate with you. Compare how you want to be seen with what they perceived.
If your brand is too benign or blank there’s no information for people to know about you.
Be aware of how you’re being perceived if you don’t know. Own who you are and be consistent with it.
Your personal brand is not a liability to manage, its an asset to use. It gives you access to opportunities and helps you build your network.
I’ve branded myself a writer. I write about writing and my writing projects on my blog (which a blog is just… more writing). My LinkedIn heading is “creative writer and thinker.” A lot of my goals pertain to writing, though I have some other creative interests as well. The main thing is that I write therefore I am a writer. I don’t just call myself a writer, I actually write. You can see that on this blog and on Over the Invisible Wall.
The funniest time I was misinterpreted happened while I was at work. I was trying to find different pens in the office supply aisle so I could put the returns in their proper place. A customer saw me with six or eight different items in my hands, handed me an empty box from the shelf and said, “Here, work smarter, not harder.” It took him a minute to realize I was working and putting things on the shelf, not taking them off. He thought I was a mom doing back to school shopping!