Module 2 Project Outline

For my portfolio project, I am going to employ a variety of methods to market my poetry collection Inside a Writer’s Head. In my project ideas post, I had three ideas related to this. I want to combine these as best as possible to market my poetry collection in the most effective manner.

By the end of the month I want 500 people to have viewed a page where they can purchase the book or ebook and have sold at least 30 copies.

Week 1:

Write about choosing an organization method and formatting a poetry collection. 2 blog posts. Make a video discussing these two topics. Share the posts on Facebook, Twitter, and Instagram.

Create daily posts featuring short exerpts of poems in the collection or about the same topic. Have a link for the ebook and a link to pre-order a physical copy. Post on Facebook, Twitter, and Instagram. I’m thinking aesthetic text over a nature image or a plain colored background. Interact with anyone who interacts with the posts.

Week 2:

Write about choosing a self-publishing method/tool/service. Make a video to go with it. Share the posts on Facebook, Twitter, and Instagram. Adjust my approach based on which posts get the most engagement and replicating that.

Continue the daily posts. Get creative based on engagement with posts on the different platforms.

Week 3:

Write a guide to self-publishing ebooks with BookBaby and make a video. Share on Facebook, Twitter, and Instagram. Further adjust based on which posts get the most engagement.

Repeat the daily posts.

Week 4:

Write a guide to self-publishing physical books with BookBaby and make a video. Share on Facebook, Twitter, and Instagram. Final adjustments based on the most engaging posts.

Repeat the daily posts.

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