First Value Prop

The details of Alyssa Wright’s first value prop, for Fundera.

Last week I created my first value prop for Fundera. They’re a business that helps other businesses get funding, make financial decisions, and learn about running or starting a business.

I wrote on my blog about learning SEO to write an article for them. I also learned about crowdfunding to dissect the pros and cons of using it. Both of those articles can be found here.

I had a lot of fun writing those two articles for Fundera. I learned a lot about SEO and crowdfunding, and I pushed myself to write quality articles in a short amount of time. I did all my research and all my writing for those two 1500+ word articles in only ten days total.

It was a bit stressful at times, but I pushed through to completion.

This week I’m working on my second value prop. I’ll share the details on that next week.

Learning SEO in 5 Days

Alyssa Wright details how she taught herself SEO basics in only five days for a value prop.

On Wednesday, Johnny Roccia, one of the Praxis placement advisors shared three open positions at a potential business partner called Fundera. One of them was a staff writer which involved creating frequent blog posts for their niche — small business financials. I was immediately drawn to and excited about applying for this position.

I sketched out a value prop — one blog post for them by today and one to two more by next Monday. I thought of three possible topics, and chose to write a beginner’s guide to SEO.

Before Wednesday, I had never delved into SEO. I had heard of it, seen a blog post from a fellow Praxis participant about her experience learning SEO and how her blog traffic improved upon implementing it. But I had never learned about it myself.

Over the past five days I assigned myself a crash course in SEO from various Youtube videos. (You can check out the resources I found helpful in this playlist I’m making.)

I learned enough about SEO to write an article about metadata, keywords, finding more keywords including long-tail keywords, finding content gaps, backlinks, and conducting an SEO audit.

Not only did I learn the SEO basics in only five days, I simultaneously wrote a ~1500 word article about it for Fundera.

I’m going to pay attention to my traffic, Google rank, and subscribers to compare before and after implementing SEO on my site. This will help me measure how much I learned and how well I applied it for myself. I have yet to do a full-site update, though, so posts about the results will have to wait.


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