Exploring SEO

I’m just learning about SEO and will be updating my website and sharing what I’m learning very soon.

Yesterday and today I started introducing myself to SEO. It seems more and less complicated than I anticipated.

The concepts are simple, keywords, quality up-to-date content, backlinks, website loading speed, the amount of time people spend on your site.

Harnessing them, though, is more complicated.
To that end, I watched a couple videos about tools, both free and paid, that allow you to analyze your website’s performance. From that analysis, you can improve and get more traffic to your website, rank higher in Google, and see what content should be updated or deleted.

I will be curating a playlist of the internet marking and SEO videos I’m learning from on my Youtube channel. If you want to learn along with me, be sure to check that out here.

Over the next few weeks I will be exploring SEO and implementing it here. This won’t just help me, it will improve your experience on my site. I’ll be creating more of the content that you and others want to see by using SEO strategies.

This Post is Clickbait

Clickbait is a negative phenomenon online where the title or featured image of an article or video entices you to click. Then the article or video does not discuss that topic.

This isn’t always how the word is used now, but it was a couple of years ago. The common usage is about it grabbing your attention. Hence, clickbait. But the word “bait,” has an implication of drawing you in for bad reasons.

That thumbnail on Youtube that never appears in the video and never discussed? Possibly clickbait.

That title that really grabs your attention but the introduction makes you doubt that’s the topic? Possibly clickbait.

I will say it happens that titles, featured images, and thumbnails can appear clickbaity but actually deliver on the promised topic. Appearing to be clickbait does not make something clickbait.

If you have the title “Why I Will Never Eat at (Restaurant),” that looks like clickbait. If you tell your story succinctly and don’t waste time getting to the why, it’s not clickbait. If, on the other hand, you follow the model of a lot of “storytime” Youtubers, and take a while to meanderingly get to your point, that’s sort of clickbait. It’s not entirely, because you do discuss the topic, but you waste time getting to the point.

Clickbait is bad because it wastes people’s time and makes them distrustful of your content. If you have a video or article that will seem clickbaity, I don’t think you need to specify that it isn’t clickbait. Rather, you need to grab and hold people’s attention and be aware of the time you are asking them to spend with you.

Don’t waste people’s time with your content and they won’t cry “clickbait” with every engaging title.

Unrealized Dependence

I thought this morning about how much we rely on electricity and wifi in our day to day lives. Most of how I spend my time is on the computer.

I write on my computer, I talk to people on my computer, I go through the Praxis curriculum on my computer. When there’s no power I can’t do any of those as well. When there’s no wifi I can’t do them at all.

I was going to shower this morning after breakfast. The water was freezing and wouldn’t warm because there was no power. I decided to wait until this evening.

I was going to have tea, but couldn’t heat it in the microwave or on the stove. When the power came back on I eagerly made a cup.

It’s so easy to forget how dependent we are on things we always have. Until they’re gone.