Learning SEO in 5 Days

Alyssa Wright details how she taught herself SEO basics in only five days for a value prop.

On Wednesday, Johnny Roccia, one of the Praxis placement advisors shared three open positions at a potential business partner called Fundera. One of them was a staff writer which involved creating frequent blog posts for their niche — small business financials. I was immediately drawn to and excited about applying for this position.

I sketched out a value prop — one blog post for them by today and one to two more by next Monday. I thought of three possible topics, and chose to write a beginner’s guide to SEO.

Before Wednesday, I had never delved into SEO. I had heard of it, seen a blog post from a fellow Praxis participant about her experience learning SEO and how her blog traffic improved upon implementing it. But I had never learned about it myself.

Over the past five days I assigned myself a crash course in SEO from various Youtube videos. (You can check out the resources I found helpful in this playlist I’m making.)

I learned enough about SEO to write an article about metadata, keywords, finding more keywords including long-tail keywords, finding content gaps, backlinks, and conducting an SEO audit.

Not only did I learn the SEO basics in only five days, I simultaneously wrote a ~1500 word article about it for Fundera.

I’m going to pay attention to my traffic, Google rank, and subscribers to compare before and after implementing SEO on my site. This will help me measure how much I learned and how well I applied it for myself. I have yet to do a full-site update, though, so posts about the results will have to wait.


If you like this post and my blog, be sure to check out my Patreon.

Indifference

“The opposite of love isn’t hate; it’s indifference.” – The War of Art by Steven Pressfield, p. 42.

Both love and hate are a feeling, indifference is the lack of a feeling.

This line in the War of Art struck me. I’d never heard or read something like this.

We so often view love and hate as diametrically opposed to each other, as opposites, and in a way they are. But the opposite of feeling is not feeling, apathy, indifference.

When we love or hate or are angry because of something, we have a feeling. We care about it in some way, positive or negative. If we’re indifferent or apathetic, we don’t feel anything.

In that way, Steven Pressfield is right.

As far as a spectrum of emotions, love and hate may appear opposite.

But they are really rivaled against indifference.

How Praxis Teaches Self-Directed Learning

Praxis, the one year educational bootcamp and apprenticeship program I’m in, encourages and guides self-directed learning.

Self-directed learning is exactly what it sounds like: Learning you pursue yourself.

In the one to two months of pre-program, Praxis participants build their website, LinkedIn, pitch deck, and professional email address. More detail on that here. This is a foundation to build on throughout the remainder of the bootcamp.

In Module/month 1, those pre-program deliverables are refined and further improved. More things are built, including some blog posts to give insight into who you are, how you work, and how you are growing. More on that here.

In Module/month 2, the self-directed learning really goes into full swing. Now participants think of, plan, and execute a month-long project to showcase existing skills or build a new skill. The project is self-directed with additional guidance and feedback from the program advisors and fellow participants.

This is as far as I’ve gotten in the program, but already I’ve taught myself the basics of making a pitch deck, telling my story on LinkedIn, making a pitch video, some video editing, and how to create and self-publish a poetry collection.

I had guidance and input, but I pursued these and the knowledge required for these on my own. I am being taught how to teach myself.

I’m developing my notetaking skills during the Wednseday calls, while reading books, and in the learning I pursue not directly tied to Praxis.

In all this, I’m being encouraged by my peers and advisors to lean in to my curiosity and seek out knowledge, and to showcase my capturing of that knowledge. That’s primarily on my blog, but I’m working to expand that to YouTube as well.

By doing projects and leaning outside of my comfort zone, I’m learning skills and expanding that comfort zone.

Based on my experience, I would say the best way to effectively master self-directed learning is this: Find or build a community of people who seek out knowledge, share that knowledge, and encourage each other in the pursuit of knowledge. Use what you learn. Do a project to learn something or to show the world you have learned it.

If you like reading this blog, please check out my Patreon. There’s some cool rewards available, just waiting for someone like you to claim them.

Choosing a Poetry Collection Organization Style

Last month after I finished organizing Inside a Writer’s Head, I shared what I learned from the experience. Before you pick an organization style, you should check that out. It has four things you should know about the overall process.

This post discusses some different styles or types or organization you could choose when creating your poetry collection.

One thing you should already know if you’re making a collection: The first and last poems, especially, need to be strong.

Topical

If your collection contains poems of a variety of topics, it could be useful, beneficial, or aesthetic to group them based on topic. You can then create defined or undefined sections in the collection as well.

A defined section would have a title, and an undefined section would not. Either way, you’ll want to open and close the section with a strong poem, just like opening and closing the collection.

In the case of Inside a Writer’s Head, I initally tried to have a topical organization based on the subcategories of themes. This didn’t work, in part because it’s a topical collection. This style works better with more than one topic.

Emotional

You can also organize the collection based on the emotion a poem creates in the reader. In the same way a novel shifts in emotions as it progresses and has ups and downs, you can an emotional “plot” with your poetry collection. To do this, first group your poems based on the emotions they evoke.

You can then weave the poems together based on similar lines, topics, etc. throughout the collection, keeping in mind the emotional journey you intend to take readers on. Plan the ups and downs and pick the poems that feel right in each place.

For Inside a Writer’s Head, I incorporated some of this. I placed some poems together to amplify humor, or emphasize certain feelings or reactions to the poems around it.

Lyrical

A possible organization, especially for a collection with a variety of topics, orders the poems so each poem repeats a theme, subject, word, or image from its predecessor. This could create a plot, or add to the emotional effect of the poems. By connecting them in this manner, you allow the poems to speak to each other, as it were, adding more insight or a divergent perspective on the ideas.

This can be an organization style on it’s own or be paired with a topical or emotional style.

Inside a Writer’s Head is largely lyrically organized, blended with some emotional influence, as I mentioned. That isn’t all I employed though. Which brings me to the next style.

Collage

A collage is a smattering of thoughts and images paired together in one place, seemingly or actually at random. They may or may not go together, but they create an effect based on how they are placed.

If you have a topical collection or a large disparity in the number of poems in different topical categories, a collage organization might work well. You can create a mix of the topics, not following a specific rotation of topics, but moving similar topics away from each other.

This is another thing I did for Inside a Writer’s Head. I had a lot of poems about not having inspiration or dealing with writer’s block. Far more than the number of those in the other subcategories I had created. In order to create more balance, I spread out those poems among the other poems. A couple of them are paired together, but they are a bit of a unifying theme in a collage.

 

These are four possible organization styles used in poetry manuscripts.

If you have any questions about these styles, Inside a Writer’s Head, or your poetry collection, leave them in the comments below! I’d love to talk to you about that.

What I Learned About Video Making

For Praxis this week, week 3 of module 1, my cohort was tasked with making two videos.

The first is a pitch/introduction video. We had to introduce ourselves, share why we joined Praxis, and communicate how we created value in a previous job experience. My video is on my homepage, go check it out!

The second is a response to the two career planning articles we read. I shared that in my blog post yesterday.

I have a bit of videod speech experience from my time at Liberty University, but I was not allowed to edit, because it was for a speech class. This was different.

I was welcome to edit my videos. And I did.

I cut out some long pauses from swallowing or temporarily losing my train of thought and added graphics.

The pitch video was stressful, but I had a lot of fun with the response video.

It was hard and I wasn’t super comfortable, but I did end up enjoying the video-making process. I’ve wanted to expand into making Youtube videos but felt nervous about the possibility of doing so. Now I have some editing experience with OpenShot and made two videos in one week!

If I get some time to, I will be making some (probably short) videos. I’m not sure exactly what about, but they will likely supplement my blog content and I’ll embed them in my blog posts if/when they fit.

As I mentioned in my previous post about video making, shooting and editing videos is very time consuming!

Organizing a Poetry Collection: What I Learned

As I’m sure you know, I’m hard at work on my upcoming debut poetry collection Inside a Writer’s Head. Since initally deciding to make this collection and amassing all the poems into one Google doc, I’ve learned a few things.

1. Don’t pick categories first.

This might be more relevant to collections that are already topic-specific. Inside a Writer’s Head is a collection of poems written about writing, so they have that theme in common.

I made the mistake of grouping poems together by topics when I was putting them into the Google doc. I had no idea how I wanted the poems arranged when I did this. I didn’t know which poem would open the collection, which would close it. I created buckets without knowing if I’d use them or how many poems would be in each bucket.

This made it harder for me to move forward because the poems were already “organized,” so I wasn’t sure how to “reorganize” them to make a cohesive collection.

2. Do play around with the order.

Move the poems around. Try different poems at the start of the collection, at the end. See what goes together and what you don’t like. What that means will depend on your purposes.

I have a few poems I paired together to create a humorous effect, or because they had a similar implication in some of the lines, or because they gave some clarification to each other.

I’m still not done doing this. I’m much happier with this draft over the previous one, though.

3. Don’t be afraid to cut, combine, or otherwise change the poems in the collection.

I had three poems about my novel-in-progress. They didn’t fit the collection. They would’ve needed some explanation and context and I didn’t want to interrupt the collection and the flow of the poems in order to add that. So I cut them. I didn’t want to, not really, but I did it anyway to improve cohesivity and order.

I had two poems that were very similar thematically, such that they were almost two versions of the same poem. So I made them one poem. A couple other poems needed lines cut or some other changes to be made.

You want the poems to individually be the best they can be. You want the collection as a whole piece to be the best it can be. For that to happen, you will have to make changes and edits. Also, just because you cut lines or a whole poem doesn’t mean you can’t still use it or that it has no merit. But you have to recognize when it doesn’t fit in the collection or the poem.

4. Do make the collection what and how you like it.

This is your piece of art, own it. If you’re not happy with it, it won’t matter how happy everyone else is. Everyone else could think it the best collection in the world, but that won’t make you happy with it.

Take control over your creative product, make it what you want, make it how you want. It’s in your name, you need to own it.

(That’s actually one of my reasons for self-publishing.)

 

I’ve only just finished a second draft. I’m not done crafting the collection, reordering the poems, etc. These are four things I’ve found to be important over the last few days when I moved from draft one to draft two.

For anyone looking to make your own poetry collection, I hope this helps.

If you have any questions about organizing your manuscript, Inside a Writer’s Head, or advice for me, put it in the comments! I’d love to discuss this with you.