Apprenticeship Week 13

Alyssa shares what she’s been working on this past week, both at work and outside it.

I mentioned in my post last week that I was halfway through my apprenticeship. I learned as a result of that one sentence that my blogs have not gone unnoticed. Herb asked if I was planning on leaving at the end of my apprenticeship. It was a fair question.While, yes, I am halfway through my Praxis apprenticeship, and only 11 weeks from graduating the program, I am not planning on finding a new job at that time. I’m slowly working towards my freelancing and general writing goals, but I also don’t see myself coming to the end of my apprenticeship learning all I can from my role at Original One Parts.

Projects

Original One Parts

I had that conversation with Herb, which was unexpected, but obviously not bad. For that reason, this week I want to look at the work I’m doing and some of the other places I’ve seen that I can create value and learn a lot.

APS Reps/Action Alerts

I’m still very much drowning in this project.I’ve logged all the visits and shops for July. I’m starting to log August. I finished June and most of May for one rep, and I’m halfway through June for all the reps.

I still haven’t even started the action alerts.

When the project needs managed and I’m not spending all of my time around calls and orders on it, I will count it as finished.

Other Work

On Thursday, Parts Trader stopped working. This time it wasn’t our autoquote system or on our end, it was Parts Trader. At first it was busier than normal, but manageable. In the afternoon it started piling up. When I left, there were nearly 400 overdue quotes. When Herb came in the next morning, there were over 1300. It was a huge mess, but once Parts Trader came back on and started working properly we were able to knock out the remaining quotes and get it back to normal.

Everyone else in the office was doing follow up calls to accounts who haven’t ordered in at least a couple months. I took care of some of the call backs. Herb assigned me to one customer who wanted a specific sales rep to talk to for parts.

I learned how to take wheel orders, and now I have the email of the person we go through to process those. I have to get information from the customer about the vehicle and the wheels to send to the guy who gets us the information about the price and if we can supply a wheel. Once I get the information about pricing and availability I call the customer back to let them know if we can supply the wheel and what their cost will be. For both of the requests I took, our price was too high, but I couldn’t go low enough because of our cost to get the wheels.

Potential Future Work

I mentioned in some previous posts that I want to help with some marketing work for Original One Parts. Kyle is the whole marketing team, and he’s talked about having too much to do and getting random work put on his plate. If I get to a point with my own work where it is possible, I want to take on some of Kyle’s excess work.

In that same vein, Herb was talking about how we should have different content for LinkedIn that is better for the business-work nature of the platform. He specifically said that articles about the automotive industry that connect to our business but are also informative for people working in the industry would be a good choice. That most definitely caught my attention, and when I catch up with the APS rep and action alert project, I plan on talking to Josh about writing articles for the company LinkedIn.

Personal

From July 8 to July 26 I wrote every day, then I also wrote July 31. All in all, I wrote 21,055 words from July 8 to July 31. That’s 24 days, giving me an average of just over 877 words per day. I’m hoping to beat that this month. So far I have 3584 and it’s only August 4. So far that’s an average of 896 and I haven’t finished my writing for today.

Poetry

I wrote a few poems over the last couple weeks, but I have been neglecting my poetry collection. I still need to add all of the poems into the document so I can start organizing them.

I want to be writing poetry every day, but I’ve only written anything 5 times from July 8 to August 3.

Adventures in Meldrick

This is the card game I am developing.

I paused working on this for a very long time, in favor of other projects. Then a close friend of mine was over a couple weeks ago and we were talking about some card design. She’s volunteered to help with some of the design work and she’s helped me beta test the game some too.

After we hung out and had been talking about it, I wanted to start working on the game again. I played the game with my younger brothers a couple times, introduced some new cards, and experimented with the rules to make the game more playable.

The main problem with the game right now is that it takes too long to finish. None of the games I played were ended because someone won, it was always because we ran out of time, someone got bored, etc. Before I can even think of publishing the game, I need it be realistically playable. I know some of what I need to do for that to be the case, but then I have to rigorously test it.

Freelancing

I have not been hired. The Fiverr gig is active, and I have views and page visits, but I haven’t had any customer communication.

I haven’t shared the gig again yet, which I am planning to do. I didn’t want too much of the content on my social media to be advertisements for the same gig.

I talked about starting a couple other gigs but I haven’t done it yet. I have two ideas:
1. Social media graphics for blog post featured images. The base package would be for an image sized for Facebook, Twitter, or Instagram. The upgrades would include versions for more than just one platform.
2. Poetry collection organization. I have experience organizing and formatting a poetry collection from when I self-published Inside a Writer’s Head. I could help someone else do that for their collection. I’m holding this one for now because I want to finish the organization of my second poetry collection before I do someone else’s.

Conclusion

Life is, as always, moving at breakneck speed. There’s a lot happening, but I’m setting my pace to reach my goals in my own time – but also not in a procrastinating, wasteful manner.

Apprenticeship Week 2

Yesterday I finished my second week at Original One Parts!

Learning Inbound Calls

This week I started learning how to take inbound calls.

Monday I read the training material but didn’t actually answer the phone. Tuesday I took my first couple calls. Wednesday through Friday I took more calls and got more comfortable. I still have a lot to learn but I’ve learned from listening to the rest of the team take and make calls and taking some calls myself.

I was not walked through our process for recording the calls we take, but I figured it out. Tuesday and Wednesday I hadn’t been told I needed to put the calls I take on the log, but Thursday and Friday I realized it’s a great way to show my work in addition to it being important for the team.

We put in our initials, the name of the person who called, the insurance company they’re associated with (if it’s an insurance company rep calling us), the part they called about, the price of that part, and any notes from the call.

Hubspot and Salespad Account Information Project

I continued last week’s project of going through old orders and updating accounts in Hubspot and Salespad accordingly. I’m almost finished going through the previous sales team member’s papers to complete this project.

When I find duplicate accounts in Salespad, which happens frequently, I was emailing Tim, who is able to merge them. There’s a high volume, though, and sometimes he is unable to merge accounts because they’re both/all connected to CCC (a parts ordering platform) and have different ID numbers. To make it easier for him to see what needs done and keep track of what’s been merged and what the new account numbers are, I made a spreadsheet. I have the company name, the new account number, the accounts that need merged, and a spot for notes about the accounts or why they can’t be merged if they can’t.

Other Places I See to Create Value

I found out this week that our marketing “team” is just Kyle. He was working in the sales office some this week and I learned that he gets anything somewhat marketing related put on his plate and he’s the whole department. Once I master my position and am great at taking inbound calls and possibly starting to learn outbound calls, I want to leverage myself to take up some of Kyle’s extra work. I wanted to find a marketing position for my apprenticeship and this could be a good way to get my feet wet and start learning while also freeing up Kyle to do more of his more important tasks.

Learning SEO in 5 Days

Alyssa Wright details how she taught herself SEO basics in only five days for a value prop.

On Wednesday, Johnny Roccia, one of the Praxis placement advisors shared three open positions at a potential business partner called Fundera. One of them was a staff writer which involved creating frequent blog posts for their niche — small business financials. I was immediately drawn to and excited about applying for this position.

I sketched out a value prop — one blog post for them by today and one to two more by next Monday. I thought of three possible topics, and chose to write a beginner’s guide to SEO.

Before Wednesday, I had never delved into SEO. I had heard of it, seen a blog post from a fellow Praxis participant about her experience learning SEO and how her blog traffic improved upon implementing it. But I had never learned about it myself.

Over the past five days I assigned myself a crash course in SEO from various Youtube videos. (You can check out the resources I found helpful in this playlist I’m making.)

I learned enough about SEO to write an article about metadata, keywords, finding more keywords including long-tail keywords, finding content gaps, backlinks, and conducting an SEO audit.

Not only did I learn the SEO basics in only five days, I simultaneously wrote a ~1500 word article about it for Fundera.

I’m going to pay attention to my traffic, Google rank, and subscribers to compare before and after implementing SEO on my site. This will help me measure how much I learned and how well I applied it for myself. I have yet to do a full-site update, though, so posts about the results will have to wait.


If you like this post and my blog, be sure to check out my Patreon.

Exploring SEO

I’m just learning about SEO and will be updating my website and sharing what I’m learning very soon.

Yesterday and today I started introducing myself to SEO. It seems more and less complicated than I anticipated.

The concepts are simple, keywords, quality up-to-date content, backlinks, website loading speed, the amount of time people spend on your site.

Harnessing them, though, is more complicated.
To that end, I watched a couple videos about tools, both free and paid, that allow you to analyze your website’s performance. From that analysis, you can improve and get more traffic to your website, rank higher in Google, and see what content should be updated or deleted.

I will be curating a playlist of the internet marking and SEO videos I’m learning from on my Youtube channel. If you want to learn along with me, be sure to check that out here.

Over the next few weeks I will be exploring SEO and implementing it here. This won’t just help me, it will improve your experience on my site. I’ll be creating more of the content that you and others want to see by using SEO strategies.

This Post is Clickbait

Clickbait is a negative phenomenon online where the title or featured image of an article or video entices you to click. Then the article or video does not discuss that topic.

This isn’t always how the word is used now, but it was a couple of years ago. The common usage is about it grabbing your attention. Hence, clickbait. But the word “bait,” has an implication of drawing you in for bad reasons.

That thumbnail on Youtube that never appears in the video and never discussed? Possibly clickbait.

That title that really grabs your attention but the introduction makes you doubt that’s the topic? Possibly clickbait.

I will say it happens that titles, featured images, and thumbnails can appear clickbaity but actually deliver on the promised topic. Appearing to be clickbait does not make something clickbait.

If you have the title “Why I Will Never Eat at (Restaurant),” that looks like clickbait. If you tell your story succinctly and don’t waste time getting to the why, it’s not clickbait. If, on the other hand, you follow the model of a lot of “storytime” Youtubers, and take a while to meanderingly get to your point, that’s sort of clickbait. It’s not entirely, because you do discuss the topic, but you waste time getting to the point.

Clickbait is bad because it wastes people’s time and makes them distrustful of your content. If you have a video or article that will seem clickbaity, I don’t think you need to specify that it isn’t clickbait. Rather, you need to grab and hold people’s attention and be aware of the time you are asking them to spend with you.

Don’t waste people’s time with your content and they won’t cry “clickbait” with every engaging title.

Module 2 Project Wrap-up

This post will be updated on the 30th with any new information about my project.

It’s the last week of my portfolio project marketing my poetry collection.

I got my copies of Inside a Writer’s Head in the mail before expected, and I’ve sold three copies. I set up my sale page to direct people to last Wednesday, but haven’t gotten any sales through it yet.

I sold a copy to my boyfriend, my local library, and some long-time friends of mine. I’m sending a copy to Jacob Beman as a thank you for designing the cover.

I’m expecting more sales after I announce the giveaway winners, because every entrant is getting a coupon code for my sale page. If you haven’t entered and want a chance to get the ebook for free, check out the giveaway page. It explains how to get four different entries to maximize your chances of winning.

The main video this week is a reading of some poems from the collection. I’m editing the two short videos I made reading related poems today. They will be up by the end of the month for sure, but I’ll be working on getting them out today.

I started my Instagram at the beginning of the month. In that time I’ve gained 47 followers. I’ve posted once a day every day.

On Twitter:

Twitter Followers.png

On Facebook:

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I posted every day on Facebook and Twitter as well. I shared the images from Instagram and most days I also shared my blog post for the day. This week that was poems from Inside a Writer’s Head.

At the end of this month I will have created 6 Youtube videos, hit 61 straight days of blogging, run a giveaway, increased my social media presence, and sold 3+ copies of Inside a Writer’s Head.

I structured my week fairly loosely. I created the blog post(s) for the week first, as they would serve as a base for the video(s). For most of the month, I didn’t plan my Instagram posts, and read through my poems to choose lines for the images every morning. This last week I had already selected which poems were going on my blog, so I shared those on Instagram, Facebook, and Twitter to tie everything together.

I typically spent 2-3 days shooting and editing video. It could have taken less time, but devoting time around my job it took that time. Some of the videos took less time, because I had less video to edit before it was done, but one week the video was 17 minutes to start, and one of my videos reading poetry was initially around 20 minutes.

I really learned how to make a single, coherent, focused product through video making and through the daily blogging exercises I’ve been doing. I have to keep a video focused on the topic of that video. I have to keep a blog post focused on the topic for that blog post. To do that, I have to center myself and my thoughts on that topic and focus myself on it so I produce content that stays with my chosen theme.

Next month is the writing month in Praxis, so I will continue my daily blogging. I also plan on running another giveaway, this time with more possible prizes including the Inside a Writer’s Head ebook, a pdf of my novella The Diary of Kaashif Sarwan, coupon codes for the poetry collection, the bonus content, and maybe another mystery prize. I’ll also continue making at least one video/week.

Project Update, Week 1

The first week is not quite over, which is good because I still have some work to do to reach my goal.

I started the week off strong. Before November even started, I posted my project outline, which has since been edited a couple times. I planned to jump right into my project and work on it for four weeks instead of taking one to refine my plan and three to work on it.

I wanted to expand into Instagram, so I made an account, @alyssac.wright. I had gotten an idea for promoting my poetry collection while driving home one night. I could use an app like Vintage Font to put lines from poems in Inside a Writer’s Head on nature photos! So I spent about half an hour walking around my neighborhood taking pictures of trees, bushes, the cornfield, and a horse.

Since setting up my account, I posted an image every day promoting Inside a Writer’s Head. I also started thinking about ways to promote my blog on Instagram as well in addition to my poetry collection. I did that for the first time yesterday.

I ran into a roadblock after the excitement of jumping into Instagram and committing to post at least once a day. BookBaby didn’t get me my proofs until Monday, so I don’t have a sale page. Additionally, the proofs weren’t right, I found a couple mistakes, so that pushes the release back further. I don’t know when that will be resolved, and all I can do is wait.

I’ve been sharing the posts I made for Instagram to Facebook and Twitter as well. They get some likes on Facebook and Instagram, but nothing on Twitter. I need to rework my approach for promoting Inside a Writer’s Head on Twitter. I still want to share the photos, but I probably need to post more and learn more about the platform. I’m relatively new, and haven’t figured out how to tweet in such a way that people pay attention. That’s on the docket for the coming week, to tweet more and play around with different kinds of tweets to see what works.

I posted my two blog posts about organizing and formatting a poetry collection. I filmed the video on those subjects, and I’m in the middle of editing it now. I will update this post when it’s up on YouTube.

I filmed on Monday and started editing a little bit. I didn’t do a lot, though, and I realized yesterday that I should have spent more time on it. The main thing I did yesterday was edit the video, and I didn’t get very far. I spent most of today doing that too, and I’m not done yet. Now I know, though, to allocate lots of time for this process.

I spent a lot of time on my project so far in addition to everything else I did that wasn’t directly tied to it. I feel really good about what I’ve accomplished so far, and look forward to seeing how much more I can do next week.

Leave any questions or advice about my project or Inside a Writer’s Head in the comments below. I’d love to discuss with you.

Be sure to check out my Patreon. By becoming a patron you can get early access to blog posts, a free e-copy of Inside a Writer’s Head, or even a signed copy of the physical book!