Learning SEO in 5 Days

Alyssa Wright details how she taught herself SEO basics in only five days for a value prop.

On Wednesday, Johnny Roccia, one of the Praxis placement advisors shared three open positions at a potential business partner called Fundera. One of them was a staff writer which involved creating frequent blog posts for their niche — small business financials. I was immediately drawn to and excited about applying for this position.

I sketched out a value prop — one blog post for them by today and one to two more by next Monday. I thought of three possible topics, and chose to write a beginner’s guide to SEO.

Before Wednesday, I had never delved into SEO. I had heard of it, seen a blog post from a fellow Praxis participant about her experience learning SEO and how her blog traffic improved upon implementing it. But I had never learned about it myself.

Over the past five days I assigned myself a crash course in SEO from various Youtube videos. (You can check out the resources I found helpful in this playlist I’m making.)

I learned enough about SEO to write an article about metadata, keywords, finding more keywords including long-tail keywords, finding content gaps, backlinks, and conducting an SEO audit.

Not only did I learn the SEO basics in only five days, I simultaneously wrote a ~1500 word article about it for Fundera.

I’m going to pay attention to my traffic, Google rank, and subscribers to compare before and after implementing SEO on my site. This will help me measure how much I learned and how well I applied it for myself. I have yet to do a full-site update, though, so posts about the results will have to wait.


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Exploring SEO

I’m just learning about SEO and will be updating my website and sharing what I’m learning very soon.

Yesterday and today I started introducing myself to SEO. It seems more and less complicated than I anticipated.

The concepts are simple, keywords, quality up-to-date content, backlinks, website loading speed, the amount of time people spend on your site.

Harnessing them, though, is more complicated.
To that end, I watched a couple videos about tools, both free and paid, that allow you to analyze your website’s performance. From that analysis, you can improve and get more traffic to your website, rank higher in Google, and see what content should be updated or deleted.

I will be curating a playlist of the internet marking and SEO videos I’m learning from on my Youtube channel. If you want to learn along with me, be sure to check that out here.

Over the next few weeks I will be exploring SEO and implementing it here. This won’t just help me, it will improve your experience on my site. I’ll be creating more of the content that you and others want to see by using SEO strategies.

This Post is Clickbait

Clickbait is a negative phenomenon online where the title or featured image of an article or video entices you to click. Then the article or video does not discuss that topic.

This isn’t always how the word is used now, but it was a couple of years ago. The common usage is about it grabbing your attention. Hence, clickbait. But the word “bait,” has an implication of drawing you in for bad reasons.

That thumbnail on Youtube that never appears in the video and never discussed? Possibly clickbait.

That title that really grabs your attention but the introduction makes you doubt that’s the topic? Possibly clickbait.

I will say it happens that titles, featured images, and thumbnails can appear clickbaity but actually deliver on the promised topic. Appearing to be clickbait does not make something clickbait.

If you have the title “Why I Will Never Eat at (Restaurant),” that looks like clickbait. If you tell your story succinctly and don’t waste time getting to the why, it’s not clickbait. If, on the other hand, you follow the model of a lot of “storytime” Youtubers, and take a while to meanderingly get to your point, that’s sort of clickbait. It’s not entirely, because you do discuss the topic, but you waste time getting to the point.

Clickbait is bad because it wastes people’s time and makes them distrustful of your content. If you have a video or article that will seem clickbaity, I don’t think you need to specify that it isn’t clickbait. Rather, you need to grab and hold people’s attention and be aware of the time you are asking them to spend with you.

Don’t waste people’s time with your content and they won’t cry “clickbait” with every engaging title.

Module 2 Project Wrap-up

This post will be updated on the 30th with any new information about my project.

It’s the last week of my portfolio project marketing my poetry collection.

I got my copies of Inside a Writer’s Head in the mail before expected, and I’ve sold three copies. I set up my sale page to direct people to last Wednesday, but haven’t gotten any sales through it yet.

I sold a copy to my boyfriend, my local library, and some long-time friends of mine. I’m sending a copy to Jacob Beman as a thank you for designing the cover.

I’m expecting more sales after I announce the giveaway winners, because every entrant is getting a coupon code for my sale page. If you haven’t entered and want a chance to get the ebook for free, check out the giveaway page. It explains how to get four different entries to maximize your chances of winning.

The main video this week is a reading of some poems from the collection. I’m editing the two short videos I made reading related poems today. They will be up by the end of the month for sure, but I’ll be working on getting them out today.

I started my Instagram at the beginning of the month. In that time I’ve gained 47 followers. I’ve posted once a day every day.

On Twitter:

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On Facebook:

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I posted every day on Facebook and Twitter as well. I shared the images from Instagram and most days I also shared my blog post for the day. This week that was poems from Inside a Writer’s Head.

At the end of this month I will have created 6 Youtube videos, hit 61 straight days of blogging, run a giveaway, increased my social media presence, and sold 3+ copies of Inside a Writer’s Head.

I structured my week fairly loosely. I created the blog post(s) for the week first, as they would serve as a base for the video(s). For most of the month, I didn’t plan my Instagram posts, and read through my poems to choose lines for the images every morning. This last week I had already selected which poems were going on my blog, so I shared those on Instagram, Facebook, and Twitter to tie everything together.

I typically spent 2-3 days shooting and editing video. It could have taken less time, but devoting time around my job it took that time. Some of the videos took less time, because I had less video to edit before it was done, but one week the video was 17 minutes to start, and one of my videos reading poetry was initially around 20 minutes.

I really learned how to make a single, coherent, focused product through video making and through the daily blogging exercises I’ve been doing. I have to keep a video focused on the topic of that video. I have to keep a blog post focused on the topic for that blog post. To do that, I have to center myself and my thoughts on that topic and focus myself on it so I produce content that stays with my chosen theme.

Next month is the writing month in Praxis, so I will continue my daily blogging. I also plan on running another giveaway, this time with more possible prizes including the Inside a Writer’s Head ebook, a pdf of my novella The Diary of Kaashif Sarwan, coupon codes for the poetry collection, the bonus content, and maybe another mystery prize. I’ll also continue making at least one video/week.

Project Update, Week 1

The first week is not quite over, which is good because I still have some work to do to reach my goal.

I started the week off strong. Before November even started, I posted my project outline, which has since been edited a couple times. I planned to jump right into my project and work on it for four weeks instead of taking one to refine my plan and three to work on it.

I wanted to expand into Instagram, so I made an account, @alyssac.wright. I had gotten an idea for promoting my poetry collection while driving home one night. I could use an app like Vintage Font to put lines from poems in Inside a Writer’s Head on nature photos! So I spent about half an hour walking around my neighborhood taking pictures of trees, bushes, the cornfield, and a horse.

Since setting up my account, I posted an image every day promoting Inside a Writer’s Head. I also started thinking about ways to promote my blog on Instagram as well in addition to my poetry collection. I did that for the first time yesterday.

I ran into a roadblock after the excitement of jumping into Instagram and committing to post at least once a day. BookBaby didn’t get me my proofs until Monday, so I don’t have a sale page. Additionally, the proofs weren’t right, I found a couple mistakes, so that pushes the release back further. I don’t know when that will be resolved, and all I can do is wait.

I’ve been sharing the posts I made for Instagram to Facebook and Twitter as well. They get some likes on Facebook and Instagram, but nothing on Twitter. I need to rework my approach for promoting Inside a Writer’s Head on Twitter. I still want to share the photos, but I probably need to post more and learn more about the platform. I’m relatively new, and haven’t figured out how to tweet in such a way that people pay attention. That’s on the docket for the coming week, to tweet more and play around with different kinds of tweets to see what works.

I posted my two blog posts about organizing and formatting a poetry collection. I filmed the video on those subjects, and I’m in the middle of editing it now. I will update this post when it’s up on YouTube.

I filmed on Monday and started editing a little bit. I didn’t do a lot, though, and I realized yesterday that I should have spent more time on it. The main thing I did yesterday was edit the video, and I didn’t get very far. I spent most of today doing that too, and I’m not done yet. Now I know, though, to allocate lots of time for this process.

I spent a lot of time on my project so far in addition to everything else I did that wasn’t directly tied to it. I feel really good about what I’ve accomplished so far, and look forward to seeing how much more I can do next week.

Leave any questions or advice about my project or Inside a Writer’s Head in the comments below. I’d love to discuss with you.

Be sure to check out my Patreon. By becoming a patron you can get early access to blog posts, a free e-copy of Inside a Writer’s Head, or even a signed copy of the physical book!