This post is not sponsored by the Alliance of Independent Authors, BookBaby, Medium, or Marcin Wichary. All information is based on my research for this post and while I was at this step of the self-publishing process for Inside a Writer’s Head.
I have a few recent posts about preparing a poetry collection for self-publishing. This post is more general and can be used for finding the right self-publishing service for any project.
There are a huge number of self-publishing services available nowadays. I couldn’t possibly investigate and review all of them. What I can do is discuss some qualities to look for when choosing a self-publishing service. When you find a service you like, you may want to review this page by the Alliance of Independent Authors rating self-publishing services to see what they have to say about that service.
Before you can find the right self-publishing service, figure out what your goals are. Do you want to give your writing to family and friends? Do you want to sell it? Do you want it to be something you giveaway to your audience, possibly as a free ebook download or a Patreon reward or in some other way? Do you want an ebook, physical book, or both? Are you going to design the cover or have someone who will? If a physical book, do you want a hardcover (dust jacket?) or softcover book?
Ask questions and really understand what you hope to accomplish.
I wanted to sell my writing to the most people possible, but also have the option of giving it away.
Cost vs Reward
Think about what the service costs, what you can afford, and what is being promised for a certain price.
Keep in mind what your goals are. If a service is really cheap but won’t check all your boxes for what you hope to accomplish, it may not be a good fit. On the flip side, if it’s way outside your price range but has everything you could ever want, it’s also not a good fit. As a side note, if the promised quality doesn’t match up with the price point, do some more research.
When I chose BookBaby I knew it was higher than I had anticipated. I thought about what they were promising for that price and did research on them and other services before deciding. For what I paid I’m getting 25 copies of my poetry collection, an ebook available on all platforms from Amazon to Apple’s iBooks, print on demand, and distribution of my book to catalogs for major retailers, and Amazon. I also got a free book review, which I shared on my Published Work page.
Ease of Use
You will also want a service that is uncomplicated and clear about the steps. Some services may have old or clunky software or process for uploading your writing and cover. There may be other advantages to a service that do make it a good choice even if the uploading process is harder or more time consuming.
The Finished Product
Find other authors who used the service(s) you’re looking at. What do they have to say about the service and their finished ebook or physical book? Is their review positive or negative? Why?
If they have a bad experience with the self-publishing process with a given service, see if that is common. If their negative review is with the end result, evaluate what they hoped to accomplish and if what they received aligns with your goals. Do the same for a good experience and a positive review of the end result.
While researching options, I found an article on Medium comparing the quality of four self-publishing services for printing 15 copies of a hard cover book. Marcin Wichary shows images of the books he received, discusses his goals and what he liked and disliked about all parts of each service. If you want physical books, definitely check out his article, even if you’re doing soft cover books. He shows the pages, the type quality, and the interfaces used.
These are the three main things to consider when choosing a self-publishing service, your goals, the cost vs reward, and the finished product. They all intersect, and the services that excell in all three areas are the services to choose from for your project.
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