This Post is Clickbait

Clickbait is a negative phenomenon online where the title or featured image of an article or video entices you to click. Then the article or video does not discuss that topic.

This isn’t always how the word is used now, but it was a couple of years ago. The common usage is about it grabbing your attention. Hence, clickbait. But the word “bait,” has an implication of drawing you in for bad reasons.

That thumbnail on Youtube that never appears in the video and never discussed? Possibly clickbait.

That title that really grabs your attention but the introduction makes you doubt that’s the topic? Possibly clickbait.

I will say it happens that titles, featured images, and thumbnails can appear clickbaity but actually deliver on the promised topic. Appearing to be clickbait does not make something clickbait.

If you have the title “Why I Will Never Eat at (Restaurant),” that looks like clickbait. If you tell your story succinctly and don’t waste time getting to the why, it’s not clickbait. If, on the other hand, you follow the model of a lot of “storytime” Youtubers, and take a while to meanderingly get to your point, that’s sort of clickbait. It’s not entirely, because you do discuss the topic, but you waste time getting to the point.

Clickbait is bad because it wastes people’s time and makes them distrustful of your content. If you have a video or article that will seem clickbaity, I don’t think you need to specify that it isn’t clickbait. Rather, you need to grab and hold people’s attention and be aware of the time you are asking them to spend with you.

Don’t waste people’s time with your content and they won’t cry “clickbait” with every engaging title.

Module 2, Week 3 Project Update

This week has been the most problem-free so far, but still had its challenges.

I mentioned in my first project update that I had problems with my proofs from BookBaby. I actually found a new problem in the new proofs they sent me.

I had written the acknowledgements before I knew who was designing the cover for Inside a Writer’s Head. I thought I’d be working with Alexandra Wagner, so I wrote her name in. I ended up working with Jacob Beman, as I’ve mentioned. That was great and I shared that information. But I forgot to update the acknowledgements.

I noticed that it was wrong and had to message the BookBaby support team to figure out how to resolve it. I submitted a new book file, and they agreed to fix that one mistake in the ebook for me. They have a fee for additional changes or for submitting a new file, but they made an exception because it was just one mistake.

I got my new design proofs back, and I should get the books I ordered by the end of the month. I’m still not entirely sure when the ebook will be available for sale, though.

Last week I had the idea of running a giveaway of the collection. I acted on that the day after having the idea and posted about it on Instagram. I made it possible for any person to have three changes to win, one from each social media platform I’m on — Facebook, Twitter, and Instagram. To enter people have to like and share the post and follow my account on that platform. Then I send them their entry number(s) as a direct message.

Right now I’m tracking entries in a spreadsheet recording the person’s username, the platform(s) entered on, and their entry number(s). I also expanded the possible entries to my blog and pinned the post with the explanation of how to enter each way. So far only four people have entered. I’m trying to keep talking about it so people will be more likely to see it and enter. I mention it in my photo posts with poetry quotes on them.

I’m not sure if my audience is currently too small to run a successful giveaway or if people don’t care or both. That’s something I’ve noticed about my project. Because I’m just starting out building my platform and interacting with people on social media and sharing my work more, I have a small audience and very little incoming interaction. 26 people like my Facebook page, 27 people follow me on Twitter, and 41 people follow me on Instagram. I get the most interaction on Instagram, but I feel more limited by the necessity of images. I need to practice creating photos for my blog posts in order to promote them on Instagram as well.

I’ve realized during this project and from the Praxis Wednesday last week that I’m really building my creative brand. I initially wanted to sell my poetry collection, but it’s not available yet. Yes, I’ll be selling a product, but to interest people in that product, I have to sell them on me and my work more generally.

Because of that obstacle, this has morphed a bit in my mind into building creative habits, connecting with people on social media to sell myself and my blog. That will take time. It aligns with my longer-term goals of being a freelance writer or making money doing creative work.

For the video and blog content directly tied to my project, I talked about how I completed my poetry manuscript in two weeks. I made a video on the same topic, which is embedded in that blog post.

Next week, which starts Thursday, I plan to post some of the poems in Inside a Writer’s Head to this blog, so stay tuned! I want my video to be me reading those poems.

I’m thinking about posting recordings of me reading my work, from Inside a Writer’s Head, other poems, and short stories to SoundCloud, but I’m not sure if it would be worth the time. I also found out that there is a 3 hour upload limit for free accounts, which may be a problem if I do pursue this.

Module 2, Week 2, Project Update 2

The other day I shared that I had run into a problem with my project, specifically with the video for last week.

Yesterday I finished my edits and successfully exported and uploaded the video!

I have an older computer, and it was not cooperating with OpenShot long enough to export my video. I had to shorten it quite a bit before it exported the whole video. I cut out a lot of fluff while still getting my point across. Now that I’m aware this can be an issue, I can pay attention when I export this week’s video and not submit it late again.

Because I had this problem, I spent time solving it instead of working on other aspects of the project, such as sharing more on Twitter and devoting more time to writing my blog posts. The last couple days felt a bit thrown together, and I want to spend enough time on each post that it doesn’t feel rushed and like I didn’t give it 100%.

This week I shot the new video on choosing a self-publishing service to go with the written guide I wrote. I also posted on Instagram, Facebook, and Twitter everyday.

I started out making the images I post with Vintage Font, which worked really well, until the app wouldn’t let me save my design. I hit their ten free design limit and they wanted me to get a paid version. It was really expensive for what it is, so I deleted the app and went on the hunt for an alternative. I’m not trying to sell the design I make, I just want to create designs for Instagram that I can share other places using images I own. I wanted something free and simple to put text on my photos.

Unsure what to do, and having been unaware of Vintage Font’s paywall, I reached out to my friend Justine. She’d made some text images for me before, so I asked her about it. She suggested Font Candy. That has worked great the last couple days, and hopefully it continues to do so. If it doesn’t, I’ll include that information and the new choice in an update.

I’m planning to do a giveaway of the Inside a Writer’s Head ebook, so be sure to follow me on Twitter and Instagram and like my Facebook page.

I started the giveaway, details in this post.

Become a Patron to get early access to blog posts, a free e-copy of Inside a Writer’s Head, or a signed physical copy of the collection!

Unexpected Project Roadblock

Last Wednesday night I uploaded my YouTube video for the week on organizing and formatting a poetry collection. I realized later that only some of the video had gone up.

After some investigating, I determined that OpenShot, the video editor, had failed to export the full video. I tried several times and ways and it wouldn’t export the full 11 minutes and a few odd seconds video.

So this week on top of editing the video on choosing a self-publishing service, I have to go through last week’s video again to see if I can shorten it or if I have to make it into two videos.

I have my work cut out for me, but I’m going to push through and still meet my deadlines!

Project Update, Week 1

The first week is not quite over, which is good because I still have some work to do to reach my goal.

I started the week off strong. Before November even started, I posted my project outline, which has since been edited a couple times. I planned to jump right into my project and work on it for four weeks instead of taking one to refine my plan and three to work on it.

I wanted to expand into Instagram, so I made an account, @alyssac.wright. I had gotten an idea for promoting my poetry collection while driving home one night. I could use an app like Vintage Font to put lines from poems in Inside a Writer’s Head on nature photos! So I spent about half an hour walking around my neighborhood taking pictures of trees, bushes, the cornfield, and a horse.

Since setting up my account, I posted an image every day promoting Inside a Writer’s Head. I also started thinking about ways to promote my blog on Instagram as well in addition to my poetry collection. I did that for the first time yesterday.

I ran into a roadblock after the excitement of jumping into Instagram and committing to post at least once a day. BookBaby didn’t get me my proofs until Monday, so I don’t have a sale page. Additionally, the proofs weren’t right, I found a couple mistakes, so that pushes the release back further. I don’t know when that will be resolved, and all I can do is wait.

I’ve been sharing the posts I made for Instagram to Facebook and Twitter as well. They get some likes on Facebook and Instagram, but nothing on Twitter. I need to rework my approach for promoting Inside a Writer’s Head on Twitter. I still want to share the photos, but I probably need to post more and learn more about the platform. I’m relatively new, and haven’t figured out how to tweet in such a way that people pay attention. That’s on the docket for the coming week, to tweet more and play around with different kinds of tweets to see what works.

I posted my two blog posts about organizing and formatting a poetry collection. I filmed the video on those subjects, and I’m in the middle of editing it now. I will update this post when it’s up on YouTube.

I filmed on Monday and started editing a little bit. I didn’t do a lot, though, and I realized yesterday that I should have spent more time on it. The main thing I did yesterday was edit the video, and I didn’t get very far. I spent most of today doing that too, and I’m not done yet. Now I know, though, to allocate lots of time for this process.

I spent a lot of time on my project so far in addition to everything else I did that wasn’t directly tied to it. I feel really good about what I’ve accomplished so far, and look forward to seeing how much more I can do next week.

Leave any questions or advice about my project or Inside a Writer’s Head in the comments below. I’d love to discuss with you.

Be sure to check out my Patreon. By becoming a patron you can get early access to blog posts, a free e-copy of Inside a Writer’s Head, or even a signed copy of the physical book!

What I Learned About Video Making

For Praxis this week, week 3 of module 1, my cohort was tasked with making two videos.

The first is a pitch/introduction video. We had to introduce ourselves, share why we joined Praxis, and communicate how we created value in a previous job experience. My video is on my homepage, go check it out!

The second is a response to the two career planning articles we read. I shared that in my blog post yesterday.

I have a bit of videod speech experience from my time at Liberty University, but I was not allowed to edit, because it was for a speech class. This was different.

I was welcome to edit my videos. And I did.

I cut out some long pauses from swallowing or temporarily losing my train of thought and added graphics.

The pitch video was stressful, but I had a lot of fun with the response video.

It was hard and I wasn’t super comfortable, but I did end up enjoying the video-making process. I’ve wanted to expand into making Youtube videos but felt nervous about the possibility of doing so. Now I have some editing experience with OpenShot and made two videos in one week!

If I get some time to, I will be making some (probably short) videos. I’m not sure exactly what about, but they will likely supplement my blog content and I’ll embed them in my blog posts if/when they fit.

As I mentioned in my previous post about video making, shooting and editing videos is very time consuming!

Some Thoughts on Career Planning

Wait But Why, “How to Pick a Career (That Actually Fits You)”: https://waitbutwhy.com/2018/04/pickin… Marc Andreesen’s Guide to Career Planning: https://pmarchive.com/guide_to_career… I also wrote a response to the Wait But Why article earlier this week.