Learning SEO in 5 Days

Alyssa Wright details how she taught herself SEO basics in only five days for a value prop.

On Wednesday, Johnny Roccia, one of the Praxis placement advisors shared three open positions at a potential business partner called Fundera. One of them was a staff writer which involved creating frequent blog posts for their niche — small business financials. I was immediately drawn to and excited about applying for this position.

I sketched out a value prop — one blog post for them by today and one to two more by next Monday. I thought of three possible topics, and chose to write a beginner’s guide to SEO.

Before Wednesday, I had never delved into SEO. I had heard of it, seen a blog post from a fellow Praxis participant about her experience learning SEO and how her blog traffic improved upon implementing it. But I had never learned about it myself.

Over the past five days I assigned myself a crash course in SEO from various Youtube videos. (You can check out the resources I found helpful in this playlist I’m making.)

I learned enough about SEO to write an article about metadata, keywords, finding more keywords including long-tail keywords, finding content gaps, backlinks, and conducting an SEO audit.

Not only did I learn the SEO basics in only five days, I simultaneously wrote a ~1500 word article about it for Fundera.

I’m going to pay attention to my traffic, Google rank, and subscribers to compare before and after implementing SEO on my site. This will help me measure how much I learned and how well I applied it for myself. I have yet to do a full-site update, though, so posts about the results will have to wait.


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Praxis Pre-Program Review

Tonight I submitted my pre-program deliverables for Praxis. In honor of this, I thought I would discuss the deliverables and the work I did to complete them.

1. Professional Headshot, a photo featuring me wearing nice clothes as for an interview. I enlisted my dad to help me, and we went into our backyard to take the photo.

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You can’t even tell that it’s weeds behind me!

2. Email 101, a professional email address and a lesson on email etiquette.

3. Professional Testimony, two reviews of working with me were required, I had three. I reached out to my youth pastor, Tim, the owner and editor of the Millstadt News, Abbie, and the co-owner of Over the Invisible Wall, Justine.

4. LinkedIn Profile, update it to tell a story and engage visitors. I added more detail to my work experience, including a link to my Panera Job Review post. I looked at some other participants’ LinkedIns for examples to help me.

5. Personal Website, post about how I’m “breaking the mold” and a site to build my brand. I had built my website before I started any of the work, back in June. My breaking the mold post is my birthday reflection post describing how I worked toward my goals over the last year.

6. Pitch Deck, a slide show that tells my story and showcases my skills and projects and makes a value proposition to business partners. This was the hardest of the deliverables for me. I labored over the design, presentation, wording, and big picture.